The plan process with its components of multidisciplinary cooperation idea creation, prototyping, implementation and refinement that is continuous is a detailed approach to solving business issues. The vast majority of businesses don’t utilize it and even worse, the bulk of business schools don’t teach it. Design thinking is project based workflow, a user strategy, inductive, deductive and abductive reasoning together with group cooperation. Instead of focusing on quantitative evaluation and analytics the plan process objective is to generate ideas. It entails an insight to the way to maximize responses and these actions and the way the user will perceive, interact and utilize the product or service.